An Introduction to Email Marketing
In this article, we’ll look at how Email Marketing can help keep in touch with potential customers long after their initial contact with you…
Building your website is just the first step when it comes to online marketing. Getting people to visit your website is a whole different ball game… When those visitors do arrive, you’ll need to dazzle them by showing off your products or services as best you can in order to make a sale – but what if they’re not ready to buy just yet? And how can you be sure if they will ever come back to your site at all? One way to keep in touch with visitors to your website, long after they have left, is to use Email Marketing.
The business of Email Marketing is simple in principle: You capture the email addresses of the visitors who come to your site (usually via simple form on your web pages), add these collected email addresses to your mailing list, and then send out a bulk mailing to your list of subscribers every so often, letting them know of what’s new at your website, what specials you may be running, or any other information you’d like to broadcast in order to tempt your subscribers back to your site, or into your bricks & mortar store.
This can be an extremely effective method of marketing, if it’s done right. Pester your mailing list subscribers to frequently, and you’ll turn potential customers off, or even worse, receive complaints. If you’re too extreme with your email marketing tactics, you could even be accused of spamming, which is illegal.
Keep your emails short, sweet & subtle (& not too frequent), and you’ll have a list of subscribers who will be happy to open your emails, rather than consign them straight to the recycle bin. Use emails to announce when you add a new range to your catalogue of products, or send out an interesting an informative article about your services in order to entice the reader back to your site.
So, there you have it. Email Marketing can be an effective tool in your online marketing arsenal, as long as it’s done right. We’ll be covering this topic a lot more, so be sure to bookmark this site so you can keep coming back and learning more about this important method of growing your online business.