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I posted this on the Warrior Forum yesterday and it got a good response…

I’ve noticed a couple of threads recently about people struggling with their response rates in their pursuit of the recent “offline cash cow” gold rush. So I thought I’d post a copy of a sales letter that has worked well for me. In fact I’ve only sent it out to 15 businesses in my area, and of those I’ve ended up speaking to 11 of them in person - most of them I’ve ended up doing some work for, and a couple of others I’m waiting to hear back from or waiting til they’ve got their domain login details from their existing web guy etc (the usual s**t!). Earlier in the week I had a call from somebody who was referred to me by somebody who I did some work for recently as a result of this letter. You might be thinking 11 out of 15 is a pretty good response rate, but I made sure I was careful about who I sent it to.

Now, I don’t think the letter is particularly good - I’m no sales copy writer. BUT I think it speaks to the type of people I’m pitching to (particularly British mindset) venues, pubs, restaurants, entertainers, salons, fast food takeaways, plumbers, the list goes on - in fact it never ends!).

I’m not saying this letter WILL generate leads for you, but if you spend plenty of time selecting the right businesses to send it to, then you might be in with a good chance of getting some work. I hope somebody out there finds it helpful. Here’s the letter…

Dear NAME,

You’ve got enough people trying to waste your time with products and services you don’t really want or need. I’m not one of those people. The reason I am contacting you is because I feel I should draw to your attention certain problems which you may not be aware of with regards to your website www.yourwebsite.com. Before I go any further, I must say that the website itself looks fantastic and whoever designed it has done a sterling job (I know from experience that building websites takes a lot of time, effort and expertise). However I have identified at least 2 major factors in the way your website works, which are without a doubt losing money for your business, and probably without you realising.

I would be delighted if you would be interested in meeting to talk further so I can explain how I can help to change certain aspects of the website, which can result in more customers coming to your business. You may be surprised to hear just how simple it is to turn your existing website presence into a money-making machine that can generate a flood of enquiries and bookings for years to come. This isn’t just “sales talk”, this is what I do for a living every day – it’s real and it does work.

A <RESTAURANT/SALON/WHATEVER> like <BUSINESS NAME> could benefit greatly from the kind of help I offer, and if you’re thinking “sounds expensive” - then please allow me to show you how much money you are probably already losing each week by not using the features & tools I use on my own websites. How many people does your website bring through your front door currently? Would you like more?

To give you a “sneak preview” as to one of the things I am talking about: Try searching on Google.co.uk for <INSERT SAMPLE SEARCH TERMS HERE>, and other search phrases people are likely to be using when trying to find your website. If you can’t find your website on the first pages of Google, that’s where my help starts (that’s just a taster – there’s more to come).

If you would like me to show you how I can “switch your website ON”, please give me a call on the number below. I look forward to hearing from you soon.